Paul Petyo

ID Corp Demo Reel 2011/12 Video Production & Editing ID Corp Demo Reel 2011/12 A demo reel I...

Thu, 10 Nov 2011 08:00:00 -0500

ID Corp Demo Reel 2011/12

Video Production & Editing

ID Corp Demo Reel 2011/12

A demo reel I put together for Integrated Designs Corp in Glen Burnie MD. The goal of this video was to showcase our diversity in works and bring everything together with a cohesive look and feel. Everything from the music to the images was planned out to achieve maximum effectiveness when presenting to prospective clients.

Grim Crew Branding & Comic Covers Branding, Cover Design & Illustration Grim Crew...

Wed, 09 Nov 2011 21:16:00 -0500

Grim Crew Branding & Comic Covers

Branding, Cover Design & Illustration

Grim Crew Logo, Dead Future Comic Covers, Stitch Work Poster & Dead Future Shirt Design

Grim Crew is another unique imprint under Raven Warren Studios which specializes in teen to adult comics. With more mature themes such as zombies, death and the afterlife the designs called for a more mature feel. I created all photo-manip covers, poster designs, logo and type treatments. A shirt design was added later based on one of the stories in the 250+ page anthology. Design and layout for all 6 issues and the anthology was completed over the course of two years as the series just wrapped up over the summer of 2011. For more information and online versions of the comics, go here.

Various MTA Print Ads Print Ads & Bus/Light Rail Wraps Various MTA Print Ads and Bus/...

Wed, 09 Nov 2011 15:59:00 -0500

Various MTA Print Ads

Print Ads & Bus/Light Rail Wraps

Various MTA Print Ads and Bus/ Light Rail Wraps

Maryland Transit Administration’s Civility Campaign was built around the idea that people are good in nature and just need a little reminder from time to time. The client expressed that they wanted to keep it fun and not bark orders at people. Copy in all design is from the client and the photo Illustrations are work of my own. These print ads ran in The Urbanite Magazine along side radio and TV commercial spots as well as various giveaways (stickers shown) for events.

Transit Life Ads ran in Urbanite as well to promote the various way you can enjoy riding Transit in Baltimore. These ads were featured on the back cover of Urbanite and feature my illustration and design handy work.

The Grand Prix came to Baltimore for the first time in the summer of 2011 and was a big deal for MTA. With the potential to increase ridership they didn’t want the opportunity to go to waste. To commemorate the occasion two buses were wrapped in graphics, one red car and one yellow car that I created while working at Integrated Designs.

Star Wars Illustrations Illustration & Art Prints Star Wars Art Prints for The Octopus...

Wed, 09 Nov 2011 12:53:00 -0500

Star Wars Illustrations

Illustration & Art Prints

Star Wars Art Prints for The Octopus Tree House

The Octopus Tree House is a Art Print shop my partner and I created to sell cute and interesting original art. The collaborative effort starts with the ideas coming from my partner and finishes with me doing the illustrations. We wanted a cute take on some of our favorite villains from the Star Wars series and what you see here is the end result.

If you see something, say something. Campaign Elements, Photomanipulation MTA’s campaign:...

Wed, 09 Nov 2011 12:28:00 -0500

If you see something, say something.

Campaign Elements, Photomanipulation

MTA’s campaign: If you see something, say something.

Everyone has either heard or seen the “see something, say something.” campaigns that run around the country. The Maryland Transit Administration wanted to change it up a bit looked to Integrated Designs for assistance. We brainstormed and came up with a few different ideas. This was my take on something fun while not inciting fear and paranoia to get the point across. Ultimately these designs were seen in Metro stations and bus terminals as well as movie theaters and transit interiors. Bad decals were placed on the floors and walls of terminals and stations as well around the Baltimore/Washington Area. The final designs all sported QR codes leading to the website. More information can be found at SecureTransit.org

Kidthulhu Branding Branding, Type Design & Tshirt Kidthulhu Type Treatment, Comic Covers...

Wed, 09 Nov 2011 08:41:00 -0500

Kidthulhu Branding

Branding, Type Design & Tshirt

Kidthulhu Type Treatment, Comic Covers and Shirt Design

Based on the mythos of HP Lovecraft, Kidthulhu is an all-ages comic put out by Tummel Vision. The client was looking for a type design that was fun and would appeal to everyone. I decided to go with a Saturday morning cartoon look for the treatment that the client loved and went well with the illustrations from the contributing artists. For the shirt illustration and design I thought a funny play-on-words that incorporated internet culture with a Cthulhu flair would be the best approach. It was very well received.

Octoro Illustration Illustration & Art Prints Octoro Art Print for The Octopus Tree...

Tue, 08 Nov 2011 16:10:00 -0500

Octoro Illustration

Illustration & Art Prints

Octoro Art Print for The Octopus Tree House

The Octopus Tree House is a Art Print shop my partner and I created to sell cute and interesting original art. The collaborative effort starts with the ideas coming from my partner and finishes with me doing the illustrations. Octoro was a combination of the love of cephalopods and Studio Ghibli animation called My Neighbor Totoro.

The Octopus Tree House Branding and Etsy Store Design Branding and Store Design for The Octopus...

Tue, 08 Nov 2011 14:22:00 -0500

The Octopus Tree House

Branding and Etsy Store Design

Branding and Store Design for The Octopus Tree House

Logo concept and design was based around the idea of cute and fun. Being an art-print shop for cute and fun prints, the ideas seemed to flow naturally. The branding grew from there to incorporate a whimsical look and feel. Business cards, stickers, mailer, store masthead, Twitter background and Facebook page. More branding and examples can be found on the store site here.

Tummel Vision Branding Web Design and Branding Tummel Vision Logo/Brand and Website Tummel...

Tue, 08 Nov 2011 14:04:00 -0500

Tummel Vision Branding

Web Design and Branding

Tummel Vision Logo/Brand and Website

Tummel Vision is a unique impression under the Raven Warren Studios header. They produce and publish all ages comics such as Kidthulhu, MonsterBad and Grim Furry Tales. The design was to be basic and straight forward, presenting the viewer with a simple layout that was easy to understand. The logo was to incorporate the Tummel character (a bear with a scar) and convey a child like sense of imagination. Ultimately the client ended up loving the logo, brand and website.

MD GDL Laws 30 second TV Spot Video Production & Editing MD GDL Laws 30 sec TV Spot SHA...

Tue, 08 Nov 2011 09:14:00 -0500

MD GDL Laws 30 second TV Spot

Video Production & Editing

MD GDL Laws 30 sec TV Spot

SHA (State Highway Administration) asked Integrated Designs to come up with a different take on a 30 second state run television commercial. Without much of a budget we settled on a kinetic typography design. I then went about creating the animation and setting it to the music and the voice over. They client was very pleased with the end result.

Absolut Rooftop Party Video Production & Editing Absolut Rooftop Party Video While working...

Mon, 03 Oct 2011 14:52:00 -0400

Absolut Rooftop Party

Video Production & Editing

Absolut Rooftop Party Video

While working for RNDC in Washington DC, I would occasionally be asked to record events and make quick videos for presentations to clients showing the fun and energy that goes into promoting their brands. This video was shot in 2007 during an Absolut Vodka launch and serves as a showcase for the events that RNDC held year-round.